Discounted Canoe & Kayak Hire
Following on from my last post about direct marketing (as opposed to blanket coverage) we are trying something new this weekend – well, new to us but obviously not to the thousands of people who already benefit from the deals available from the likes of Cudo, Jump On It and Living Social. Basically, an advertiser (that’s us) makes an unresistably good deal available to hundreds of thousands of people who have (and here’s the good bit) already indicated that they are open to receiving such offers (ie they’ve opted in). Obviously they’re looking for good bargains, but they’re also looking for value and are generally prepared to try new things and to travel a bit to get them. On our side, we obviously believe that once someone has discovered us, they will want to come back, so we’re prepared to make that first visit attractive. Win-Win.
But what about our regular paddlers who currently support us? We already have the Frequent Paddler card – buy five sessions and get the next one free – but the deals being offered through Jump On It (go here if you aren’t yet registered) and Living Social are better than that. So here’s the deal for anyone reading this (or who knows someone who paddles here) -
- Follow the link over on the left sidebar to the on-line booking system
- Book a 2 hr canoe or kayak session using the Voucher Code “JonsDeal”
- Pay just half price (plus usual $20 deposit) when you attend for your hire period .
- Offer is limited to one 2 hr session per person and does not count towards the frequent paddler card.
Stay tuned for an update on how the campaign turns out.