Free Canoe Hire for New Residents
Because The Boatshed At Woronora has been around since 1946, there is a tendency to assume that most people know it exists. At a recent meeting of the Menai Chamber of Commerce I was explaining to the audience that the format of the business was changing, with the addition of a cafe and accommodation as well as second hand boat sales, when I was met by a sea of hands effectively stopping me in mid-sentence. “What and where is The Boatshed?”, they all wanted to know.
Similarly, now that the cafe is operating upstairs rather than from within the boat garage and many regular customers are bringing family and friends, we frequently hear the comment “Wow, I didn’t even know this place existed”.
To raise awareness without resorting to blanket advertising, we have launched a campaign to ensure that every new resident in the immediate area is given an opportunity to discover The Boatshed At Woronora by issuing gift vouchers for free canoe or kayak hire. If you’re more a “sit on the balcony and watch others get wet” person then we will consider exchanging the voucher for a coffee or two.
The vouchers are only being issued by organisations involved in the moving process, such as real estate agents, mortgage lenders/brokers, removalists, etc, so if you qualify for a voucher and your service providers do not have any, get them to contact us. As the campaign progresses we will be widening the catchment area, but we’d be more than happy to be approached by businesses rather than us discovering them. Also, ask them to stamp the card so we know where it came from, as all cards presented will be entered in our monthly draw to win accommodation, cafe and canoe vouchers for the issuers.
The card issuers benefit by having a free gift to give their clients.
The recipients benefit by having a free gift.
The Boatshed At Woronora benefits by widening its potential customer base.
How good is that?